Initial ideas on Genre and Audience

Initial ideas on Genre and Audience; 

To decide on a genre and the audience that we were gonna use and also target, myself completed some research into a variety of different genres that could potentially be used/ chosen for our final decisions. When researching in different genres, we narrowed them down to small number that could easily chose one from. These where the shortlisted genres that we chose to chose from for our final decision;

• Pop Rock (e.g. Coldplay)
• R&B (e.g. Drake)
• House Music (e.g. David Guetta) 
• Rock (e.g. Radiohead) 
• Grime (e.g. Skepta) 

After considering all of the above choices, we both decided to go ahead and use the Pop Rock genre as our final music video and promotional Pack idea. We have chosen this genre as we both have an interest in it, as well as some of our initial ideas for a music video wold fit well within the genre. 


How will this help me when making my music video?
This will help me when it comes to making my own music video as it will enable me to focus on one genre and can create a music video around that one genre. If i wasn't to pick a genre the music video may become very confusing and wouldn't be able to target a specific audience. 

What is Lip Syncing and the importnace

What is Lip Syncing and the importance;

In the majority of music videos, there are scenes where an actor or the musician is seen to be singing to the song that the music video is for. when these people sing within these videos, it looks like a they are actually singing along to the song but they are likely lip syncing to the lyrics of the song. this shows the importance of lip syncing as it can turn a well structured music video, easily into a bad one.

When lip syncing, it is often very helpful for the artist to actually sing the song, rather than just mime it. This is because they will be taking breaths at the correct times, making it look like they are actually singing. If the artist simply mimes the lyrics, they can look out of time, which is then easily picked up by the audience watching the music video.

If the music video features someone playing an instrument, it is also important that the actor or band member known how to play the song off by hear, otherwise it is immediately obvious that they are not playing the instrument or are out of time when playing along with the song. Also, if they are playing it correctly, it is important that the video is synced with the music, as the audience instead of watching the music video, may then be distracted by the out of time instruments.

Brief Magazine Advert Analysis

Kings Of Leon Brief Magazine Analysis; 

The bands magazine advert has used the same main image as they have for their album cover to give a sense of synergy between the two products. This means that after an individual has seen the magazine advert, they are able to recognise the album cover and band easily.

This magazine advert also shows a number of songs that are included on the Kings of Leon album. This helps to attract customers and the bands general target audience who have listened and also like the songs, as they recognise the songs on the album which gives them an incentive to go out and buy the album.

The adverts shows the band's record label, advertising them to people who like this music. This would also promote the record label as because the band is successful, it gives the record label recognition as they are associated with the band.

The title of the album matches the colour scheme of the picture above it, helping to make the advert more appealing to the audience.

The band is well advertised as you can clearly see the name at the top of the page in white text on a black background.

How will this help me with my coursework?

Analysing this magazine advert will help me when making my own, as it has shown me the value of including the same image for the advert and the digipak to create a sense of synergy.

Brief Digipak Analysis

Brief Digipak Analysis;

This is the Digipak that was created for Rhianna’s song "Loud". This has been created like almost all Digipaks to promote the artist and also the album.  

The text on the album is in very simplistic font, connoting that the album may have themes of Love or romance. 

The CD design have rose pictures on them, supporting the that the album may be about love or romance. The background also contains roses furthering the theme. 

How will this help me with my Digipak?

Analysing this digipak will help us when making our own digipak as it gives us a professionally designed example to refer to. This will help us make our overall digipak visually more appealing to our target audience as well as other individuals which may be attracted to the album b the design.

The Purpose of Digipaks

Purpose of a Digipak 

Digipaks are used by artists for a variety of different purposes such as; 

·         To make the CD graphics eye-catching

·         To list the contents of the album

·         To promote the album

·         To use art and images to express a message

·         To attract as large an audience as possible

What have I learnt from this post?

From this I have learnt what I need to include when I comes to creating my own Digipak and how to make the overall look of the graphics look appealing to my target audience and also make it look professional.

The Purpose of Magazine Adverts

Purpose of a magazine advert;

Magazine adverts are used to attract a very large audience - everyone who reads the magazine. Making adverts for specific magazines that are popular among your target audience is a very effective way to notify the audience that the song or album will soon be release. It also tell the audience where they can purchase the CD.

Magazine advert examples;

What have I learnt from this post?

From this I have learnt what I need to include when I comes to creating my own magazine advert and how to make the overall look of the advert look appealing to my target audience and also make it look professional.

Music Video Audienecs

Audiences;

Artists will create their music videos towards their target audience. They do this by using different characteristics and generic conventions that are specific to their audience has become used to or what they enjoy to view.

For example, boy/girl bands will usually include some sort of dance routine in their music videos as it has been previously proven to be effective at attracting their target audience. 

An example of this is the girl band "Little Mix", where the generic conventions of pop have been used within the music video to engage their target audience and also to go with the genre of music that little mix generally go towards.

Another example of an artist using generic conventions of their genre to target the audience is Plan B. Within the song "Stay Too Long" by Plan B, the use of a night club for the general setting of the video targets Plan B target audience of teenagers/ young adults as they can relate to the messages within the video as well as the themes within the video. 

What have I learnt;

from this I have learnt that when making my own music video, I will need to really take into consideration the themes and also messages within the video. This is because the music video will need to target the specific audience we chose, so by including conventions not generically seen by this audience, the music video wouldn't be successful and target our specific audience.