Brief Magazine Advert Analysis

Kings Of Leon Brief Magazine Analysis; 

The bands magazine advert has used the same main image as they have for their album cover to give a sense of synergy between the two products. This means that after an individual has seen the magazine advert, they are able to recognise the album cover and band easily.

This magazine advert also shows a number of songs that are included on the Kings of Leon album. This helps to attract customers and the bands general target audience who have listened and also like the songs, as they recognise the songs on the album which gives them an incentive to go out and buy the album.

The adverts shows the band's record label, advertising them to people who like this music. This would also promote the record label as because the band is successful, it gives the record label recognition as they are associated with the band.

The title of the album matches the colour scheme of the picture above it, helping to make the advert more appealing to the audience.

The band is well advertised as you can clearly see the name at the top of the page in white text on a black background.

How will this help me with my coursework?

Analysing this magazine advert will help me when making my own, as it has shown me the value of including the same image for the advert and the digipak to create a sense of synergy.

Brief Digipak Analysis

Brief Digipak Analysis;

This is the Digipak that was created for Rhianna’s song "Loud". This has been created like almost all Digipaks to promote the artist and also the album.  

The text on the album is in very simplistic font, connoting that the album may have themes of Love or romance. 

The CD design have rose pictures on them, supporting the that the album may be about love or romance. The background also contains roses furthering the theme. 

How will this help me with my Digipak?

Analysing this digipak will help us when making our own digipak as it gives us a professionally designed example to refer to. This will help us make our overall digipak visually more appealing to our target audience as well as other individuals which may be attracted to the album b the design.

The Purpose of Digipaks

Purpose of a Digipak 

Digipaks are used by artists for a variety of different purposes such as; 

·         To make the CD graphics eye-catching

·         To list the contents of the album

·         To promote the album

·         To use art and images to express a message

·         To attract as large an audience as possible

What have I learnt from this post?

From this I have learnt what I need to include when I comes to creating my own Digipak and how to make the overall look of the graphics look appealing to my target audience and also make it look professional.

The Purpose of Magazine Adverts

Purpose of a magazine advert;

Magazine adverts are used to attract a very large audience - everyone who reads the magazine. Making adverts for specific magazines that are popular among your target audience is a very effective way to notify the audience that the song or album will soon be release. It also tell the audience where they can purchase the CD.

Magazine advert examples;

What have I learnt from this post?

From this I have learnt what I need to include when I comes to creating my own magazine advert and how to make the overall look of the advert look appealing to my target audience and also make it look professional.

Music Video Audienecs

Audiences;

Artists will create their music videos towards their target audience. They do this by using different characteristics and generic conventions that are specific to their audience has become used to or what they enjoy to view.

For example, boy/girl bands will usually include some sort of dance routine in their music videos as it has been previously proven to be effective at attracting their target audience. 

An example of this is the girl band "Little Mix", where the generic conventions of pop have been used within the music video to engage their target audience and also to go with the genre of music that little mix generally go towards.

Another example of an artist using generic conventions of their genre to target the audience is Plan B. Within the song "Stay Too Long" by Plan B, the use of a night club for the general setting of the video targets Plan B target audience of teenagers/ young adults as they can relate to the messages within the video as well as the themes within the video. 

What have I learnt;

from this I have learnt that when making my own music video, I will need to really take into consideration the themes and also messages within the video. This is because the music video will need to target the specific audience we chose, so by including conventions not generically seen by this audience, the music video wouldn't be successful and target our specific audience.

Music Video Analysis based on Goodwin's Theory

ColdPlay "Paradise" Analysis; 

The genre is clearly shown through characteristics that are stereotypical to the Pop/rock genre such as the high key lighting, upbeat rhythm, catchy bass lines and choruses. Another characteristics is the typical band instruments that are used within the video that indicates it’s a Pop Rock genre.

There is a very strong relationship between the lyrics and the music video, especially at the beginning of the music video. This is first shown when the elephant has escaped the guards from the zoo and begins to hold up boards with the lyrics within the video. 

There is also a relationship between the lyrics and the visual within the music video. This is shown throughout the chorus of the song when “Paradise” is sung and the setting of the video changes to what the elephants think a paradise place is shown with them in. 

Throughout the music video, there are a variety of close-ups of the elephant characters but these don't show the identity of band as they are dressed up. Even towards the end with the live performances of the artists, the band members are still wearing the elephant heads, showing that the record company hasn't specified that the band need a certain number of close-ups within the music video. 

Within this music video, there is no examples of voyeurism at all as there are no females that involved with the music video.

In term of intertextual references, there appeal to be no examples of this throughout the whole of the music video as it doesn't references anything from any other media pieces from my view.

How will this help me when making my own music video?

After analysing this music video based on Goodwin's theory, this overall task will certainly help me when it comes to making my own music video. this is because I can pick out the key conventions  that professional music videos use according to Goodwin's theory and then use them in my own music video. this will then make my video look a lot more appealing and also professional.

Kanye Wests "Famous"

"Famous" By Kanye West is a music video that has be censored meaning that a login to YouTube's require as well as conformation of your age on YouTube as well to view the music video. The video has been censored for the explicit imagery of nude individuals within the video resembling famous celebrity's. this has been done to stop a younger audience watching the music video as it is seen to be a video that shouldn't be viewed by people under the age of 16. After viewing the video, the content within the video shouldn't be viewed by a younger audience because of deemed to be explicit content that features within the video.