Music Video Analysis based on Goodwin's Theory

ColdPlay "Paradise" Analysis; 

The genre is clearly shown through characteristics that are stereotypical to the Pop/rock genre such as the high key lighting, upbeat rhythm, catchy bass lines and choruses. Another characteristics is the typical band instruments that are used within the video that indicates it’s a Pop Rock genre.

There is a very strong relationship between the lyrics and the music video, especially at the beginning of the music video. This is first shown when the elephant has escaped the guards from the zoo and begins to hold up boards with the lyrics within the video. 

There is also a relationship between the lyrics and the visual within the music video. This is shown throughout the chorus of the song when “Paradise” is sung and the setting of the video changes to what the elephants think a paradise place is shown with them in. 

Throughout the music video, there are a variety of close-ups of the elephant characters but these don't show the identity of band as they are dressed up. Even towards the end with the live performances of the artists, the band members are still wearing the elephant heads, showing that the record company hasn't specified that the band need a certain number of close-ups within the music video. 

Within this music video, there is no examples of voyeurism at all as there are no females that involved with the music video.

In term of intertextual references, there appeal to be no examples of this throughout the whole of the music video as it doesn't references anything from any other media pieces from my view.

How will this help me when making my own music video?

After analysing this music video based on Goodwin's theory, this overall task will certainly help me when it comes to making my own music video. this is because I can pick out the key conventions  that professional music videos use according to Goodwin's theory and then use them in my own music video. this will then make my video look a lot more appealing and also professional.

Kanye Wests "Famous"

"Famous" By Kanye West is a music video that has be censored meaning that a login to YouTube's require as well as conformation of your age on YouTube as well to view the music video. The video has been censored for the explicit imagery of nude individuals within the video resembling famous celebrity's. this has been done to stop a younger audience watching the music video as it is seen to be a video that shouldn't be viewed by people under the age of 16. After viewing the video, the content within the video shouldn't be viewed by a younger audience because of deemed to be explicit content that features within the video.  

"See you agin" Wiz Khalifia and Charlie Puth



"See you again" by Wiz Khalifa and Charlie Puth was made viral by the Fats and Furious franchise, which included this song I the final scene of the film. This made the song memorable as people remember the song fro the film and then in tern meant that they went and watch the music video YouTube. Currently the music video stands at around 2,013,719,120 views, making it one of the most viewed music videos on the whole of YouTube.

Whole Music Video Analysis 3

Whole Music Video Analysis 3;

Coldplay- The Scientist Analysis

Genre;

What is the Genre of the video?	Alternate Rock
What is the genre of the artist?	Pop Rock
Is there a typical narrative?	A man and women's relationship and the man wanting to go back to the start of their relationship
What is expected in the video?	Some variation of a split between them or breakup
What is unexpected in the video?	How the two were separated (By the car crash towards the end).
Inter textual references?	None.

Narrative;

What is the story line of the video?	A man seen to be going back through time and then going back before the crash him and his partner had just had.
Is there a theme?	Love and Separation.
Is there a recognisable structure (TODOROV- Equilibrium 5 stages)?	As the music video is in reverse the structure of the overall video is very confusing as the stages happen in a backwards order.
Are there recognisable characters?	The lead singer/ main character and female character seen very briefly towards the end.
How does the video reflect the lyrics?	Throughout the video, there is no link between visuals and lyrics until towards the end where the main character says "I'm going back to the start" then gets into the car.

Visual Codes;

Where is the video set? Connotations of this setting?	The video is seen to be set somewhere in London or another built up city within the UK, with also a forest setting included as well.
Dominant colour used ion the video? Why? What is the effect?	There are no dominant colours used within the music video. Only really naturalist colures are used.
Written Iconographic? Typography? Why?	There no Iconography or Typography within music video.
Shot compositions that stand out?	High angled shot- Shows artist laying on mattress. Mid-shot - Artist on the train tracks.

Representation;

What issues of representations are evident?	There is no evident issues of representation within the video.
How have these been represented? Stereotypes?	As these stereotypes aren't evident, they haven't been represented in any way.
Look at the artist as a star- how have they been constructed?	The character has been constructed identical to the artist real identity, but there is no elements of his construction that gives an indication of being a star, only the screen time given to him.
Do they have an anonymous role in the video or are they there as celebrity?	There is no anonymous role that the artist plays within the video or showing that the character is a celebrity.

Technical Codes;

Camera angles? Interesting ones? What effect is created?	The use of panning and also high angled shots to make the artist look vulnerable at that point.
Does the way the camera moves help to tell the story?	Throughout the video, the camera follows the artist through the streets of London using a variety of different shots.
What is the editing like? Type of cuts etc.?	The editing within the video is quite slow paced, which goes with the tempo of the overall video. Also the cuts within the video are also quite slow, which again connects with the tempo of the piece.

Audience;

Who is the target audience for the video? How does the video target this specific audience?	There is no specific target audience for this music video as theme of the video can target and also relate to a number of different target audiences.
Demographics?	All Social Classes.

Institution;

What role does the record company play in the music video?	Throughout the entire music video, the record company Parlophone isn't shown and doesn't seem to play a significant part within the video.
What is the brand image of the star is sold? How is the star marketed and promoted?	There is no real brand image of the artist within the video. The artist within the video is only promoted through the screen time as the artist himself is well known and promotes himself.

How will this help me with my music video?
This analysis of professional music video will help me as it first will aid me in coming up with ideas for my own music video as well as seeing what needs to be included to produce an effect music video.

Whole Music Video Analysis 2

Whole Music Video Analysis 2;

Bruno Mars- Grenade Analysis

Genre;

What is the Genre of the video?	Pop and R&B
What is the genre of the artist?	Pop, Funk, R&B and Soul
Is there a typical narrative?	A man who was in a relationship and is trying to get the girl back as he still loves her.
What is expected in the video?	Some kind of struggle to get her back, potentially getting the girl back at the end.
What is unexpected in the video?	At the end, the man steps in front of a train as he cant get the girl back.
Inter textual references?	None.

Narrative;

What is the story line of the video?	A man trying to get his previous girlfriend back. .
Is there a theme?	Love/ Atonement
Is there a recognisable structure (TODOROV- Equilibrium 5 stages)?	Equilibrium- Starting to pull piano Disruption- Man sees girl with other man Recognition- Girl seeing man through window Repair- No attempt to repair. New equilibrium- Man gets hit by train
Are there recognisable characters?	The artist of the song portraying the main character of the video.
How does the video reflect the lyrics?	Yes, Some lyrics reflect the scenes that is happening within the video.

Visual Codes;

Where is the video set? Connotations of this setting?	Los Angeles, United States Shown by the iconic buildings, other structures and general setting.
Dominant colour used ion the video? Why? What is the effect?	Black and white worn by the main character, which may show the loss of love.
Written Iconography? Typography? Why?	No Iconography or Typography within the video.
Shot compositions that stand out?	A variety of different shots used such as mid-shots, long shots, closeups to capture the charters emotions.

Representation;

What issues of representations are evident?	No real issues of representation that are evident throughout the music video.
How have these been represented? Stereotypes?	Man wanting the girl back- may seen to be stereotypical and also stereotypical.
Look at the artist as a star- how have they been constructed?	The star is see to be dressed very smart like a celeb. However the suit looks scruffy as he pulls piano further.
Do they have an anonymous role in the video or are they there as celebrity?	No anonymous roles that are seen within the video.

Technical Codes;

Camera angles? Interesting ones? What effect is created?	A variety of camera angle such as mid shots, long shots, closeups etc. These are used to show the mans emotions and also the create an overall love loss effect. the closeup is used effectively to see his specific facial expression whilst pulling the piano.
Does the way the camera moves help to tell the story?	Yes, the camera angles used tracks the main character and also follows him through the streets of Los Angeles.
What is the editing like? Type of cuts etc.?	Throughout the music video, there are vast amount quick cuts with fast paced editing to go with the rhythm of the song. However when the song slows down, so do the cuts.

Audience;

Who is the target audience for the video? How does the video target this specific audience?	There is a variety of different target audience ranges as a love loss can happen to any individual.
Demographics?	All Social Classes.

Institution;

What role does the record company play in the music video?	All Bruno Mars record companies Universal Motown, Atlantic and Elektra all are associated with him, however these are not seen or promoted within the video.
What is the brand image of the star is sold? How is the star marketed and promoted?	The main character/ artist is shown throughout the music video giving him and huge amount of screen time. this means that the artist being promoted through his own image rather than portraying a separate persona.

How will this help me with my music video?
This analysis of professional music video will help me as it first will aid me in coming up with ideas for my own music video as well as seeing what needs to be included to produce n effect music video.

Whole Music Video Analysis 1

Whole Music Video Analysis 1;

Coldplay "Fix You" Analysis; 

Genre;

What is the Genre of the video?	Alternate Rock
What is the genre of the artist?	Pop Rock
Is there a typical narrative?	No strong narrative. Only that lead singer walks through the streets of London, then arrives at bands performance and continues with band.
What is expected in the video?	Performance Shots.
What is unexpected in the video?	Ending with the bands performance
Inter textual references?	None.

Narrative;

What is the story line of the video?	It is about grief and overcoming a loss of a loved one.
Is there a theme?	Grief/ Loss and overcoming it.
Is there a recognisable structure (TODOROV- Equilibrium 5 stages)?	No equilibrium stages shown throughout video.
Are there recognisable characters?	Lead singer = The main character
How does the video reflect the  lyrics?	Very limited as lead singer only walks through streets of London then performs.

Visual Codes;

Where is the video set? Connotations of this setting?	London- Early 2000's (2005) Streets of London- Realistic and relatable to audience.
Dominant colour used ion the video? Why? What is the effect?	Darkness within streets of London Dark but colourful in the lights of the arena were Coldplay are performing.
Written Iconography? Typography? Why?	No iconography or typography seen within the video.
Shot compositions that stand out?	Mid shot of lead singer throughout the video and performance shots throughout last scenes.

Representation;

What issues of representations are evident?	No Real representations of issues only reliability to the lead singer. Lead singer is shown throughout = More power/ recognition.
How have these been represented? Stereotypes?	No real representation and only a stereotypical band towards the end.
Look at the artist as a star- how have they been constructed?	The artist has been constructed as being their typical self and wearing what they are typically seen in real life wearing.
Do they have an anonymous role in the video or are they there as celebrity?	No, the characters are shown to be themselves and not portray other charterers.

Technical Codes;

Camera angles? Interesting ones? What effect is created	Mid shots of lead singer throughout, close-ups of band members within performance scenes, performance shots of whole band/ individually and close-ups of lead singer.
Does the way the camera moves help to tell the story?	The mid shot of the artist throughout helps the audience to follow his journey through London.
What is the editing like? Type of cuts etc.?	Slow paced editing throughout the majority and then changes when lead singer starts to run. fast cut shots are used throughout the performance part of the video.

Audience;

Who is the target audience for the video? How does the video target this specific audience?	Late teens upwards.  This is due to the fact that the audience may find this relatable, where the lead singer thinks about life and also the surroundings.
Demographics?	Social Classes D and C

Institution;

What role does the record company play in the music video?	Parlophone- This is the record label that Coldplay is under, funding the video.
What is the brand image of the star is sold? How is the star marketed and promoted?	No real branding Incorporated into the music video itself. It is shown they are well known and famous from the huge crowd they are performing to.

How will this help me with my music video?

This analysis of professional music video will help me as it first will aid me in coming up with ideas for my own music video as well as seeing what needs to be included to produce an effect music video.