Whole Music Video Analysis 1

Whole Music Video Analysis 1;

Coldplay "Fix You" Analysis; 

Genre;

What is the Genre of the video?	Alternate Rock
What is the genre of the artist?	Pop Rock
Is there a typical narrative?	No strong narrative. Only that lead singer walks through the streets of London, then arrives at bands performance and continues with band.
What is expected in the video?	Performance Shots.
What is unexpected in the video?	Ending with the bands performance
Inter textual references?	None.

Narrative;

What is the story line of the video?	It is about grief and overcoming a loss of a loved one.
Is there a theme?	Grief/ Loss and overcoming it.
Is there a recognisable structure (TODOROV- Equilibrium 5 stages)?	No equilibrium stages shown throughout video.
Are there recognisable characters?	Lead singer = The main character
How does the video reflect the  lyrics?	Very limited as lead singer only walks through streets of London then performs.

Visual Codes;

Where is the video set? Connotations of this setting?	London- Early 2000's (2005) Streets of London- Realistic and relatable to audience.
Dominant colour used ion the video? Why? What is the effect?	Darkness within streets of London Dark but colourful in the lights of the arena were Coldplay are performing.
Written Iconography? Typography? Why?	No iconography or typography seen within the video.
Shot compositions that stand out?	Mid shot of lead singer throughout the video and performance shots throughout last scenes.

Representation;

What issues of representations are evident?	No Real representations of issues only reliability to the lead singer. Lead singer is shown throughout = More power/ recognition.
How have these been represented? Stereotypes?	No real representation and only a stereotypical band towards the end.
Look at the artist as a star- how have they been constructed?	The artist has been constructed as being their typical self and wearing what they are typically seen in real life wearing.
Do they have an anonymous role in the video or are they there as celebrity?	No, the characters are shown to be themselves and not portray other charterers.

Technical Codes;

Camera angles? Interesting ones? What effect is created	Mid shots of lead singer throughout, close-ups of band members within performance scenes, performance shots of whole band/ individually and close-ups of lead singer.
Does the way the camera moves help to tell the story?	The mid shot of the artist throughout helps the audience to follow his journey through London.
What is the editing like? Type of cuts etc.?	Slow paced editing throughout the majority and then changes when lead singer starts to run. fast cut shots are used throughout the performance part of the video.

Audience;

Who is the target audience for the video? How does the video target this specific audience?	Late teens upwards.  This is due to the fact that the audience may find this relatable, where the lead singer thinks about life and also the surroundings.
Demographics?	Social Classes D and C

Institution;

What role does the record company play in the music video?	Parlophone- This is the record label that Coldplay is under, funding the video.
What is the brand image of the star is sold? How is the star marketed and promoted?	No real branding Incorporated into the music video itself. It is shown they are well known and famous from the huge crowd they are performing to.

How will this help me with my music video?

This analysis of professional music video will help me as it first will aid me in coming up with ideas for my own music video as well as seeing what needs to be included to produce an effect music video.