Key Connventions of Muisc Videos

Pop-

·         Characters seen in pop music videos are essential to the overall appeal of the video. They are stereotypically seen as happy and portrayed to be enjoying life; they wear fashionable, stylish and mainstream outfits.

·         Camerawork isn't specific to any genre however, in pop music videos loads of different shots are used such as long-shots and close-ups of the artists. At least two different shots need to be used to create the correct feeling and appeal to a larger audience.

·         Iconography is a use of visual images and symbols to associate things to the different genres. Pop music videos tend to just focus on one thing or character throughout the whole video.

·         Lighting in pop music videos are always the same whether they are male of female; they use unnatural, high-key lighting to gain positive vibes and feelings towards an artist. The high-key lighting is usually balanced out by small amounts of low-key lighting.

·         Narratives- There are three main styles of narratives for this genre of music; elaborate, farfetched or a love story. These narratives are usually very different and change according to the lyrics. Stories are told through the characters actions.

 Alternative Rock-

·         Lighting- Natural and Low-Key lighting are the two types of lighting that is mostly associated with music videos in this genre which allows for scenes to take place in locations such as clubs/ alleyways/ dark rooms etc. especially at night time although High-Key lighting is sometimes used when the convention is being challenged.

·         Camerawork- Various camera shots are used during Alternative Rock videos especially on the band members, shots include: Close-ups of band members and their instruments, Long shots of the entire band, hand held shots, POV shots, establishing shots of the scene etc.

·         Narratives- As most Alternative Rock videos have some portion of their videos based on a story, a narrative is normally based on messages such as bad pasts/pain/suffering/generally negative issues which all have a silver lining so the narrative depicts both the bad and good side of a situation,