Music Video Audienecs

Audiences;

Artists will create their music videos towards their target audience. They do this by using different characteristics and generic conventions that are specific to their audience has become used to or what they enjoy to view.

For example, boy/girl bands will usually include some sort of dance routine in their music videos as it has been previously proven to be effective at attracting their target audience. 

An example of this is the girl band "Little Mix", where the generic conventions of pop have been used within the music video to engage their target audience and also to go with the genre of music that little mix generally go towards.

Another example of an artist using generic conventions of their genre to target the audience is Plan B. Within the song "Stay Too Long" by Plan B, the use of a night club for the general setting of the video targets Plan B target audience of teenagers/ young adults as they can relate to the messages within the video as well as the themes within the video. 

What have I learnt;

from this I have learnt that when making my own music video, I will need to really take into consideration the themes and also messages within the video. This is because the music video will need to target the specific audience we chose, so by including conventions not generically seen by this audience, the music video wouldn't be successful and target our specific audience.