Asking Permission from a record company

Asking Permission from a record company;

We are aware of needing to request permission to use the song from the artists record label. Below shows the content of an email that asks permission to use the Coldplay song 'Clocks'.

To whom it may concern, (Parlophone)

We are currently studying music videos in A Level Media Studies and as part of our coursework we have to produce a music video for an artist. We would like to request that we use Coldplay's 'Clocks' for the music video we will create and edit as we feel it lends itself well to a A level project.
We would ask for permission to be granted for this.
We can be contacted through our teacher at the school - gwillcox@chelmer.essex.sch.uk

Many thanks, we look forward to hearing from you

Josh Breeze and Nathan Copping
(A Level Media Students at Chelmer valley High School)

Key Connventions of Muisc Videos

Pop-

·         Characters seen in pop music videos are essential to the overall appeal of the video. They are stereotypically seen as happy and portrayed to be enjoying life; they wear fashionable, stylish and mainstream outfits.

·         Camerawork isn't specific to any genre however, in pop music videos loads of different shots are used such as long-shots and close-ups of the artists. At least two different shots need to be used to create the correct feeling and appeal to a larger audience.

·         Iconography is a use of visual images and symbols to associate things to the different genres. Pop music videos tend to just focus on one thing or character throughout the whole video.

·         Lighting in pop music videos are always the same whether they are male of female; they use unnatural, high-key lighting to gain positive vibes and feelings towards an artist. The high-key lighting is usually balanced out by small amounts of low-key lighting.

·         Narratives- There are three main styles of narratives for this genre of music; elaborate, farfetched or a love story. These narratives are usually very different and change according to the lyrics. Stories are told through the characters actions.

 Alternative Rock-

·         Lighting- Natural and Low-Key lighting are the two types of lighting that is mostly associated with music videos in this genre which allows for scenes to take place in locations such as clubs/ alleyways/ dark rooms etc. especially at night time although High-Key lighting is sometimes used when the convention is being challenged.

·         Camerawork- Various camera shots are used during Alternative Rock videos especially on the band members, shots include: Close-ups of band members and their instruments, Long shots of the entire band, hand held shots, POV shots, establishing shots of the scene etc.

·         Narratives- As most Alternative Rock videos have some portion of their videos based on a story, a narrative is normally based on messages such as bad pasts/pain/suffering/generally negative issues which all have a silver lining so the narrative depicts both the bad and good side of a situation,

Plan for magazine advert Part 2

Magazine Poster Draft 2; 

After my initial research into the Pop Rock genre, I designed a second magazine poster that uses typically seen generic conventions within the genre as well as other elements that would appeal the genre target audience to the the poster. 

How will this draft help me?

By producing the second draft, it has helped me with knowing more about the overall pop Rock genre, as well as seeing the elements and generic convention that are typically found. This will allow me to incorporate some of this generic connections into some of my other work such as my digipak as well as my actual music video. 

Plan for magazine advert Part 1

Magazine Poster Draft;

After researching around the Pop Rock genre, I designed an initial magazine poster that uses typically seen generic conventions within the genre as well as other elements that I feel would appeal to the typical target audience of the genre. 

How will this draft help me?

By producing the first draft, it has helped me further my knowledge about the overall pop Rock genre, as well as seeing the elements and generic convention that are typically found. This will allow me to incorporate some of this generic connections into some of my other work such as my digipak as well as my actual music video. 

Analysis of magazine advert from chose artist

Analysis of magazine advert from chose artist;

The overall look of the advert is very different to what is typically seen from Coldplay. this gives a different perspective on the band and gives their target audience something that they haven't seen before, this could potentially make people more drawn to buy and listen to the album. 

The adverts shows the band's record label, advertising them to people who like this music.

The title of the album matches the colour scheme and overall look of the picture backdrop of the advert, helping to make the advert more appealing to the audience.

The band isn't seen at all on the magazine advert, which shows that the band are established enough that the name is enough for their target audience to buy and listen to the album.

How will this analysis help me?

Analysing this magazine advert will help me when making my own, as it has shown me what needs to be included within my magazine advert and also helps me to picture my digipak as bands typically use the same concept/ images on them to create synergy and a connection between the two. 

Magazine advert analysis 2

Magazine advert analysis 2;

Plan B- The Deflation of Strickland Banks;

The Artist has used the same colour scheme throughout the magazine advert and also the digipak for the "Defamation of Strickland Banks" album. This creates a synergy between the magazine advert and the Digipak. This advert doesn't show any of the songs that are on the album. This shows that people ae not going to be attracted by the songs n the album but actually by the artist himself.

The adverts does show the artists record label, which would advertise and attract the band to people who like the record company’s music. The title of the album matches the colour scheme of the picture above it, helping to make the advert more appealing to the audience. Also the artists stage name "Plan B" is in a substantial size and is a completely different colour (red) to the background of the magazine advert. This is done to attract people who like the artist music and to make the name stand out. The simplicity of the overall magazine advert makes it appealing to the audience as the advert gets straight to the point and the audience know who and what is being advertised instantly. 

How will this help me when making my own Magazine Advert? 

Analysing this magazine advert will help me when making my own, as it has shown me the value of including the same image for the advert and the digipak to create a sense of synergy.



Magazine advert analysis 1

Magazine advert analysis 1;

Kasabian- Debut Album;

The band has used the same main image as in their album cover to evoke a sense of synergy between the two products. This means that someone, after seeing the advert, will easily recognise the album. This advert shows some of the songs that are on the album. This helps to attract customers who heard and liked the songs when they came out as singles. The adverts don’t show the band's record label, which would advertise and attract the band to people who like the record company’s music. But as there is no record label on the advert, this is not possible. The title of the album matches the colour scheme of the picture above it, helping to make the advert more appealing to the audience. The band is well advertised as you can clearly see the name at the top of the page in white text on a black background.The simplicity of the overall magazine advert makes it appealing to the audience as the advert gets straight to the point and the audience know who and what is being advertised instantly. 

How will this help me when making my own Magazine Advert? 

Analysing this magazine advert will help me when making my own, as it has shown me the value of including the same image for the advert and the digipak to create a sense of synergy.

Plan for Digipak 2

Plan for Digipak 2;

This is our second design for our Digipak for our band. We have used Coldplay as our replica band (as seen on our first plan) as we will be using "Clocks" for our own music video. However, the images will be changed when we film our band and then use them in this digipak. We will also change the name and album title as we have currently used Coldplay and this will stop any copyrights being breached. 

How will this help me?
When it comes to making our final Digipak, this first plan will help us greatly as we can combine ideas currently being used and also our own ideas. This will help make our final ideas and also design much better then not planning before.