Analysis of Digipak from Chosen Artist

Analysis of Digipak from Chosen Artist;

This digipak is from a different album to the magazine advert that i previously analysed, so no synergy was used within this digipak. 

On the front of the album, there is no sign of the the record label or any of the songs that are included on the album. This is unusual as both these generic conventions are typically shown on the cover, but this may have been done to make the album seem simplistic and uncluttered.

On the back of the digipak there is the full song list that is included on the album, which gives the indication to the consumer buying the album which songs are included and which are not. 

Down the spine of the digipak, it includes the record label and other bits of information that are needed on a digipak. Also it includes the bar code and also the logo of the record label.

The name of the alum is sown on the right side on the front of the digipak, so that the artwork in the middle is covered up. Also doesn't stand out, which makes the artwork stand out and is what makes people attracted to the album. 

The artwork on the front is very prominent as Coldplay currently uses this logo throughout their advertisements, so this is quite known, which means that the band doesn't need to add there name and faces to the cover to make consumers know which band the album belongs to.

What have i learnt from this analysis?

From this analysis i have learnt what elements are needed within a digipak to keep the the overall concept appealing and attract the the appropriate target audience. As well as this, it also gives me a rough guide on what needs to be included on my own digipak, so it keeps in sync with my genre.