Student Music video Analysis 1

Student Music video Analysis 1- "Stuck" (A Grade);

Genre;

The genre of the song and video is electronic indie pop, which is also the genre of the artist.

 The music video has a fairly typical, straightforward narrative where by a boy and his friends assault another boy and then the main character (the lead singer), feels guilty about the incident.
The theme of guilt is expected in this video due to the lyrics of the song. For example, the lyric "repeating all the same mistake", shows that the assaulter is repeating his actions and felling guilty.
There are no inter textual references in this music video.

Technical/ Visual Codes;

The video is set in the following locations:

·         A field

·         A gym

·         A dark room

·         A fire pit

·         A road

·         An alley

·         A bedroom

Many of the shots in this video (the shots of before and after the incident) have been coloured to be very grey. This connotes the lead singer's guilt as he is blocking it out and trying to forget what happened.

The framing of some of the lip syncing shots such as the one above puts the singer directly in the middle, making it clear that he is important and making him stand out against the plain background.

The body language of the singer in the following shot shows that he is overwhelmed by his guilt, as it is hard for him to cope with it after repetitively assaulting other character. 

 During the scene were the other character is being assaulted, the camera shots are very shaky. This helps to connote the frantic mood of the situation and shows that the character is helpless and defenceless. The movement of the camera in the assault scene helps to connote the fear of the boy.

Narrative;

The story line of this music video is that a boy and his friends assault a classmate and the main character feels guilty about the incident.

There is a strong theme of guilt, as he knows he has done wrong.

The video mostly incorporates Todorov's narrative structure:

• Equilibrium - at the beginning where the main character is sitting in a field with his friend

• Disruption - the assault

• Recognition - he feels guilty

• Attempt to repair - he apologises

• The new equilibrium is not reached as he is not forgiven by the boy.

Audience;

The target audience for this music video would be teenagers, between 13-19 in BCD demographics. This is shown by the behaviour of the characters in the video, which is also stereotypical of this demographic. As well as this, the charters within the video are of the similar age range to the age of the target audience, which may make the audience potentially relate to the music video is some way.

Representations;

Males are represented very stereo typically in this video, as they are seen to need to establish their dominance over other people. However, the main character breaks the male stereotype as he is seen crying in some of the shots, which is stereo typically seen as a feminine thing to do.

How will this help me with my music video? 

Analysing this music video will help when creating our own, as the shot compositions are very well thought-out and they are appealing to the audience. Therefore, we will make sure to pay attention to the framing and timing of our shots to ensure that the viewer remains interested in the music video.