Whole Music Video Analysis 2

Whole Music Video Analysis 2;

Bruno Mars- Grenade Analysis

Genre;

What is the Genre of the video?	Pop and R&B
What is the genre of the artist?	Pop, Funk, R&B and Soul
Is there a typical narrative?	A man who was in a relationship and is trying to get the girl back as he still loves her.
What is expected in the video?	Some kind of struggle to get her back, potentially getting the girl back at the end.
What is unexpected in the video?	At the end, the man steps in front of a train as he cant get the girl back.
Inter textual references?	None.

Narrative;

What is the story line of the video?	A man trying to get his previous girlfriend back. .
Is there a theme?	Love/ Atonement
Is there a recognisable structure (TODOROV- Equilibrium 5 stages)?	Equilibrium- Starting to pull piano Disruption- Man sees girl with other man Recognition- Girl seeing man through window Repair- No attempt to repair. New equilibrium- Man gets hit by train
Are there recognisable characters?	The artist of the song portraying the main character of the video.
How does the video reflect the lyrics?	Yes, Some lyrics reflect the scenes that is happening within the video.

Visual Codes;

Where is the video set? Connotations of this setting?	Los Angeles, United States Shown by the iconic buildings, other structures and general setting.
Dominant colour used ion the video? Why? What is the effect?	Black and white worn by the main character, which may show the loss of love.
Written Iconography? Typography? Why?	No Iconography or Typography within the video.
Shot compositions that stand out?	A variety of different shots used such as mid-shots, long shots, closeups to capture the charters emotions.

Representation;

What issues of representations are evident?	No real issues of representation that are evident throughout the music video.
How have these been represented? Stereotypes?	Man wanting the girl back- may seen to be stereotypical and also stereotypical.
Look at the artist as a star- how have they been constructed?	The star is see to be dressed very smart like a celeb. However the suit looks scruffy as he pulls piano further.
Do they have an anonymous role in the video or are they there as celebrity?	No anonymous roles that are seen within the video.

Technical Codes;

Camera angles? Interesting ones? What effect is created?	A variety of camera angle such as mid shots, long shots, closeups etc. These are used to show the mans emotions and also the create an overall love loss effect. the closeup is used effectively to see his specific facial expression whilst pulling the piano.
Does the way the camera moves help to tell the story?	Yes, the camera angles used tracks the main character and also follows him through the streets of Los Angeles.
What is the editing like? Type of cuts etc.?	Throughout the music video, there are vast amount quick cuts with fast paced editing to go with the rhythm of the song. However when the song slows down, so do the cuts.

Audience;

Who is the target audience for the video? How does the video target this specific audience?	There is a variety of different target audience ranges as a love loss can happen to any individual.
Demographics?	All Social Classes.

Institution;

What role does the record company play in the music video?	All Bruno Mars record companies Universal Motown, Atlantic and Elektra all are associated with him, however these are not seen or promoted within the video.
What is the brand image of the star is sold? How is the star marketed and promoted?	The main character/ artist is shown throughout the music video giving him and huge amount of screen time. this means that the artist being promoted through his own image rather than portraying a separate persona.

How will this help me with my music video?
This analysis of professional music video will help me as it first will aid me in coming up with ideas for my own music video as well as seeing what needs to be included to produce n effect music video.